Monthly Archives: September 2022
Don’t Be a Fool… Do Your Research
Why Research? Imagine pitching your very first campaign to your first client in the PR industry. You spent days and days on end perfecting the aesthetic for the presentation, only to bomb the campaign and lose your client due to the fact that you completely missed what the company was about. Though the campaign looked…
What is PR? Defining PR in Today’s Changing Industry
What is PR? Public Relations is creating and maintaining the public image of a client, whether it’s a group, person, or company. Clients come to an agency, and work with the PR team as a collective to figure out what kind of public image they want to attain. As someone in public relations, it’s your…