Annika Wimpari

Member of the corporate marketing team responsible for developing, editing, and submitting promotional marketing campaigns and product marketing materials for a major agricultural and rural lifestyle retail brand with 80+ locations across five states. Maintain brand strategy and corporate branding standards across catalogs, print collateral, in-store signage, direct mail, email, and digital assets.

• Lead creative development for Family Deals of the Week promotional campaigns, producing cohesive print and digital assets including handouts, in-store signage, and email marketing campaigns.
• Design and produce regularly scheduled 10–16 page promotional catalogs and monthly 2-page promotional handouts using Adobe Creative Suite (InDesign, Illustrator), managing revisions and approvals through multiple proofing stages to ensure accuracy, brand consistency, and print readiness.
• Spearheaded the rebrand of weekly promotional and recurring email campaigns, launching with the Memorial Day campaign, to improve brand consistency and customer engagement.
• Design, build, and manage email marketing campaigns in Mailchimp, creating visually engaging layouts that hold to brand standards while optimizing promotional messaging.
• Manage the print production and proofing workflow in partnership with the internal marketing team and RR Donnelley (RRD), ensuring quality control and on-time delivery.
• Collaborate with RR Donnelley to develop and implement point-of-purchase (POP) storefront materials rolled out across 80+ retail locations in five states.
• Interface with Merchant Buyers to strategically select promotional products that maximize sales performance and drive in-store traffic; participate in weekly merchandising meetings to review catalog and handout proofs and align marketing initiatives with business objectives.
• Work closely with the Social Media Manager and internal marketing teams in weekly creative planning sessions to develop content strategies aligned with active advertising campaigns, seasonal promotions, and industry trends.
• Introduced AI tools (Adobe Firefly, ChatGPT, Claude) into creative workflows to adapt brand imagery, generate supporting assets when existing assets are unavailable, and accelerate concept ideation.

Managed comprehensive social media account coordination and client communications for wellness/empowerment focused organization, developing multi-platform content strategies that increased engagement by 25% over 3 months.

Key Achievements:

• Produced client-ready press releases and strategic documents aligned with brand voice and communication objectives
• Coordinated cross-functional team workshops to align marketing efforts and ensure consistent brand messaging
• Researched trends and competitor activity to inform strategic content planning and outreach initiatives
• Monitored campaign performance and provided actionable insights
• Maintained content calendars and campaign documentation for client review and approval

Led comprehensive client account management for music/promotional startup, developing and executing multi-channel marketing campaign from concept through implementation and client delivery.

Key Achievements:

• Managed complete client account lifecycle including campaign development, stakeholder communications, and deliverable coordination
• Directed 3-person creative team in developing targeted marketing materials, resulting in full campaign implementation by client
• Conducted media research and developed comprehensive outreach strategies for promotional campaign launch
• Produced client-ready materials including press releases, social media content, and promotional flyers requiring minimal revisions
• Coordinated regular client meetings and progress reports, maintaining strong stakeholder relationships throughout project timeline

Developed strategic marketing partnerships and media relations initiatives for LGBTQ+ advocacy organization, focusing on event promotion and community outreach.

Key Achievements:

• Created media kits and promotional materials for Grand Rapids PRIDE festival coverage
• Researched and compiled targeted media contact lists for event promotion and organizational outreach
• Developed cross-promotional marketing strategies that increased event attendance and brand visibility
• Coordinated volunteer and promotional activities for high-profile community events