B.A. Public Relations / Advertising Major
Grand Valley State University - Allendale, MI
Public Relations, Marketing & Social Media
Portfolio
Examples of My Work
- All
- Campaigns
- Communication Audit & Plan
- Crisis Communications
- Digital Deliverables
- Media Kits
- Mockups
- Physical Deliverables
- Strategic Planning
- Web Design
West Michigan Tourist Association – Physical Deliverables
Physical Deliverables
West Michigan Tourist Association – Digital Deliverables
Digital Deliverables
West Michigan Tourist Association
Communication Audit & Plan
Web Design: Annika Wimpari Canva Portfolio Website
Web Design
Mockups: Elevator A Go Go & Annika Wimpari
Mockups
The Flourish Society – Digital Deliverables
Digital Deliverables
Elevator A Go Go – Digital Deliverables
Digital Deliverables
Littlefoot Coffee Roasters – Digital Deliverables
Digital Deliverables
Tha Butterfly House – Physical Deliverables
Physical Deliverables
Littlefoot Coffee Roasters – Physical Deliverables
Physical Deliverables
Web Design – West Michigan Tourist Association
Web Design
Elevator-A-Go-Go Campaign
Campaigns
The Flourish Society Media Kit
Media Kits
Strategic Plan – The Flourish Society
Strategic Planning
Littlefoot Coffee Roasters Campaign
Campaigns
Crisis Communications – Southwest Airlines Christmas Meltdown
Crisis CommunicationsBlog
Posts & Articles About PR & Advertising
During my sophomore year at Grand Valley State University, my Fundamentals of Public Relations course encouraged me to write blogs not only related to PR, but about topics I’m passionate about as well. In 2022, TikTok was tremendously impacting the music industry, and was impacting the artists who were touring as well. It was an interesting time in both music and media, resulting in my deep dive into the world of music TikTok. Looking towards TikTok now, it’s interesting how these same trends continue and progress.
05 Dec 2022
Reflecting on PR
07 Nov 2022
Everyone Is Famous
26 Sep 2022
Don’t Be a Fool… Do Your Research
23 Sep 2021
Social Media Audit- PR Daily
Personal Graphic Design
The Music Lover In Me...
As a Music Fanatic…
As mentioned in my interests above, l have a deep passion for music, the music industry, and the artistry that goes behind it all. Music has always been a huge part of my life; from growing up playing instruments (not to toot my own horn, but I did receive the John Phillip Sousa Award in high school), attending numerous concerts and festivals, coming from a family of musicians, and simply surrounding myself with likeminded music lovers – it’s in everything I do! Coming full-circle with my current profession and personal interests, I started combining the two by designing poster art with Adobe Illustrator and Photoshop featuring my favorite artists, friends’ favorite artists, and even a local artist in the Grand Rapids area. Despite this being a hobby, I’m quite proud of my work, and wanted to showcase my creativity both inside and outside of my professional journey.
Resume
Education, Experience, Employment & Skills
Experience
04/24 - 08/24
The Flourish SocietyHolland, MI
Social Media & Marketing Intern
Managed comprehensive social media account coordination and client communications for wellness/empowerment focused organization, developing multi-platform content strategies that increased engagement by 25% over 3 months.
Key Achievements:
- Produced client-ready press releases and strategic documents aligned with brand voice and communication objectives
- Coordinated cross-functional team workshops to align marketing efforts and ensure consistent brand messaging
- Researched trends and competitor activity to inform strategic content planning and outreach initiatives
- Monitored campaign performance and provided actionable insights
- Maintained content calendars and campaign documentation for client review and approval
01/23 - 04/23
Elevator-A-Go-GoGrand Rapids, MI
Social Media & Marketing Intern
Led comprehensive client account management for music/promotional startup, developing and executing multi-channel marketing campaign from concept through implementation and client delivery.
Key Achievements:
- Managed complete client account lifecycle including campaign development, stakeholder communications, and deliverable coordination
- Directed 3-person creative team in developing targeted marketing materials, resulting in full campaign implementation by client
- Conducted media research and developed comprehensive outreach strategies for promotional campaign launch
- Produced client-ready materials including press releases, social media content, and promotional flyers requiring minimal revisions
- Coordinated regular client meetings and progress reports, maintaining strong stakeholder relationships throughout project timeline
05/23 - 08/23
Tha Butterfly HouseGrand Rapids, MI
Marketing Liaison
Developed strategic marketing partnerships and media relations initiatives for LGBTQ+ advocacy organization, focusing on event promotion and community outreach.
Key Achievements:
- Created media kits and promotional materials for Grand Rapids PRIDE festival coverage
- Researched and compiled targeted media contact lists for event promotion and organizational outreach
- Developed cross-promotional marketing strategies that increased event attendance and brand visibility
- Coordinated volunteer and promotional activities for high-profile community events
Education
2021 - 2025
Grand ValleyState University
Allendale, MI
B.A. Public Relations / Advertising Major
GVPRSSA Member 2021-2025
Volunteer - GR Beer, Food, and Wine Festival 2024
Completed Multiple Internships
Served as Creative Director for PR Capstone Project
Created entire campaigns for real clients in multiple class projects
2017 - 2021
Imlay City High SchoolImlay City, MI
Graduate - Magna Cum Laude
John Philip Souza Award
National Honor Society
Marching Band
Varsity Tennis
JV Basketball
1st Chair Alto Sax - Wind Ensemble & Concert Band
MSU Spartan Youth Wind Symphony
Central Michigan University HS Honors Band
Honors Band – University of Michigan, Flint
Certifications
12/2023
MucRack
MuckRack Fundamentals of Public Relations
11/2021
Hubspot
Hubspot Email Marketing Certification
09/2020
Google
Google Ads Display Certification
09/2021
Google
Google Ads Search Certification
Employment
Oct 2021 - May 2025
Flanagan's Irish PubGrand Rapids, MI
Bartender
Started as a server, but then transitioned to a bartender. Responsible for crafting known mixed-drinks, unique/custom cocktails and serving craft beers. Often working behind the bar alone, managing others, and ensuring that end-of-night procedures and preparations were completed. Prioritized customer satisfaction and thrived in a fast-paced, collaborative team environment.
06/20 - 08/21
Stevo's BarGrill & Banquet
Imlay City, MI
Server, Host, Bartender
Started as a hostess, responsible for fostering a welcoming atmosphere for patrons. Then transitioned to becoming a server, where I was responsible for accuracy in order taking, reliability and timeliness in making sure orders arrived at the table in a timely manner, and that patrons needs were met. Collaborated well within a team of servers and bartenders
07/19 - 06/20
TropicalSmoothie Cafe
Lapeer, MI
Crew Member
Responsible for making specialty drinks, smoothies and food items according to corporate standards. Ran the cashier, drive thru, and interfaced with customers regularly. Also took part in end-of-night clean up, prep and closing procedures.
Professional Skills
Adobe Illustrator
95%
Adobe Photoshop
90%
Adobe InDesign
85%
Google Workspace
95%
Google Forms
90%
Google Analytics
85%
Microsoft Powerpoint
90%
Microsoft Word
95%
Microsoft Excel
85%
MailChimp
95%
Canva Design
99%
Personal Skills
Communication
95%
Building Relationships
90%
Teamwork
90%
Adaptability
100%
Creativity
100%
Strategic Thinking
100%
Time Management
100%
Persuasion
99%
Works Well Under Pressure
99%
Open Minded
100%
Honesty & Integrity
100%